The way “Abbott” deploys comic mix-ups is a technique the show shares with traditional sitcoms, the 20th-century kind with their multicamera setups, stagelike sets and audience laughter (real or simulated). But “Abbott” exists in a world that has been slowly shedding that style. Many examples still exist, but by the end of the aughts, multicamera shows were already seen as quaint compared with their critically acclaimed new counterparts — single-camera comedies like “Arrested Development,” “The Bernie Mac Show” or “Modern Family.” These shows could borrow techniques from film, documentary and reality TV — cutaways, confessional interviews, voice-over — to access jokes unavailable in the old studio-audience setup. The most obvious predecessors of “Abbott” were among them: the American adaptation of “The Office” and, later, “Parks and Recreation,” both long-running NBC mockumentary sitcoms about close-knit workplace colleagues.
The main focus of this article is the positive use of the IMC concept pertaining to the increase in Retail Sales. As the usage of mobile technology increases so do retail sales as consumers now indulge in online sales. It is, obviously, easier for consumers to go onto a website or an app as opposed to walking into one store after another. Since it has become a common trend, it has been adapted into marketing techniques. Statistics show an increase in the users of mobile phones. This could have a negative impact on businesses if they do not tread carefully. It could cause them to shut down their physical retail stores as they are not attracting the same number of walk-in customers. On the contrary, this could also be beneficial taking into consideration the rental costs, staff salaries and other overheads.