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Bryan Goldberg, the founder of Bleacher Report, made news last week, though not in the way he intended. He announced that he’d raised $6.5 million for a new venture -- a women’s web site called Bustle.
Goldberg got roundly, and deservedly, thrashed after his self-written funding announcement appeared on PandoDaily. The problem: Goldberg announced he was going to “completely transform women’s publishing” by running celebrity escapades next to serious news items "because we recognize how many diverse interests are shared amongst the next generation of women.”
That didn’t go over too well, given that lots of people have been working quite hard, for some time, thank you, to completely transform women’s publishing -- in a much more radical way than Goldberg seems to be aware of. And many of them are, unlike Goldberg, actual women.
