Follow the "It" Girl Trajectory through 100 Years of Media | Communications Major | Scoop.it

After Facebook ate the media, “It” girls no longer needed to coax the press or the blogosphere into writing about them (or to hire publicists to coax or protest on their behalf). Nor did they have to join the press to write about themselves and one another. They could be their own bully pulpits, their own gazetteers.