Communications Major

What did the internet look like before the dotcom bubble burst? Here's a look at the blocky, link-filled homepages of Apple, Amazon, and Geocities in 1999.

"In her first book, “Lurking,” Joanne McNeil charts the history of the internet through the experiences of the users. These are not necessarily the same as people. Conflating the two, McNeil explains, “hides the ‘existence of two classes of people — developers and users,’” as the artist Olia Lialina has put it.

The difference: Developers build and shape the online experiences that users run around in like rats in a maze. Users make their way through the vast web trying to fulfill certain essential desires. McNeil separates these behaviors — searching, activism at the expense of safety, privacy, identity, community, anonymity and visibility — into chapters, each discussing the platforms and websites that serve them.

McNeil maps out the history of the web, from the first bulletin boards, to the early days of blogging, to the emergence of social platforms like Friendster and eventually to the online world we live in today, dominated by tech giants like Google, Facebook and Amazon.