One week later, engagement is down — but the prize is still there for the taking.
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Communications Major
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Shifts and nuances in the way we communicate online.
Curated by
KazzaDrask Media
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The ban against Mr. Yiannopoulos, a technology editor at the conservative news site Breitbart and known by his Twitter handle, @Nero, follows a campaign of prolonged abuse against Leslie Jones, a comedian and co-star of the recently released “Ghostbusters” movie. The film and its stars have come under fire from various parts of the internet for months, after it was first revealed that the reboot of the 1984 film would feature an all-female cast.
Ms. Jones in particular has borne the brunt of the online abuse in recent days, especially since the release of “Ghostbusters” in the United States on Friday. Hundreds of anonymous Twitter commenters hurled racist and sexist remarks at the star’s Twitter account, rallied and directed by Mr. Yiannopoulos this week. 
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Twitter says it's stretching the iconic 140-character limit on tweets, taking @names and images out of cap.
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By liking and retweeting every pointless and inconsequential Tweet in the past we have given the Twitter algorithm an untrue insight into what we really want to see. You will be served up with everything based on your past history this way, not what is truly meaningful. If you surround yourself with celebrities and like everything they say, that’s all you’ll ever see. Conversely, if you like tweets about local affairs and politics, then you’ll miss out on Kim Kardashian’s latest line of elastic band lingerie. It’s not all bad…
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Here is the 8,000-word piece about what Twitter can be, written by shareholder Chris Sacca. The piece was written just days before Twitter ousted CEO Dick Costolo in favor of replacing him with Twitter co-founder Jack Dorsey. Twitter has its loyal users, but its struggle remains in getting people comfortable with using the social network and coming back to it again and again. Many users sign up, but abandon accounts.
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From
nymag
Twitter dropped its long-awaited S-1 filing on the world today, a step toward becoming a public company. The filing, which gives statistics on Twitter's finances and users, is the first real look under the company's hood. It's a signal to investors about how the company makes money, how it stacks up to Facebook and other social networks when it comes to user engagement, and what it's worried about as it approaches the public markets.
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Twitter announced late Friday that it had been hit by a "sophisticated attack" in which hackers may have accessed usernames, e-mail addresses and encrypted passwords for 250,000 Twitter users.
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KazzaDrask Media's insight:
We tweet this story not for the content, but for the headline. Headlines like this became more and more common in 2012. Celebrities, politicians, business leaders and just regular folk more often than not hit up the micro-blogging platform to make big announcements.
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From the Big Bird memes to the animated GIFs of the candidates to the non-stop Invisible Obama jokes, the 2012 Election as a whole has been one of the most shared and commented-on events in social media history.
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A new study from Counsel & Heal suggests maintaining a Twitter account makes college students more engaged in coursework and yields higher grades.
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In the thousands of words spoken in Tuesday's presidential debate, it was four awkwardly phrased ones that set the Internet afire: "Binders full of women."
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Twitter might be considering a replacement metric for follower count that more accurately measures how influential users are.
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Gab, a social media network built like a hybrid of Twitter and Reddit, bans very little and has become a conservative bunker of sorts.
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Deleting an inaccurate or otherwise problematic tweet is a seriously flawed solution, especially in cases where the original tweet was newsworthy, or when it has already circulated widely. But editing a tweet after the fact changes the context of retweets and other shares...
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If Twitter is going to fix its growth problem, it's going to have to make some drastic moves — and, with an update today, that means even changing the timeline.
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The social network will now allow millions of merchants to include buy buttons inside their tweets, allowing Twitter users to buy a product with as few as two taps.
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Product cadence" and "momentum of execution." Those were the buzzwords repeated by Twitter's incoming interim CEO Jack Dorsey and outgoing CEO Dick Costolo, in an exclusive interview on CNBC Friday morning, following news of a management overhaul. Dorsey, Twitter's co-founder, the company's Chairman, and also Square's CEO, broadcast loud and clear that the company's already working hard on changes to make Twitter more appealing. He likes the plan, and he's sticking with it.
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Everyone wants to be heard, but sometimes so much is too much. At what point does jaunty confidence metastasize into abject bragging?
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Two-screen or second-screen viewing is a 21st century experience. If you own a mobile device (or really like to sit with your laptop on your actual lap), you have no doubt engaged in the practice during major television events. The Super Bowl is the ultimate in major TV events. And social media - Twitter in particular - serves to underscore that.
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Think you have a pretty good idea of what's coming next in tech? Then you probably haven't talked to a teen recently. - What's what with Facebook, Instagram, Tumblr, Twitter, IMs and SnapChat.
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Barely a day after Instagram cut Twitter off from its photo feed, Twitter has announced on its blog that its photo filter feature is up and running.
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An American Apparel ad for a "Hurricane Sandy Sale" has sparked backlash from the Twittersphere.
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The medium has allowed Saudis - both men and women - to cross social boundaries and collectively address delicate subjects in real time.
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I've just had a few weeks away from my desk and laptop and daily routine of tracking what people are talking about online only to return this week and wonder, did anybody even know I was gone? In an era of breaking us down into percentages - 99%, 47%, 8% (that last figure is the percentage of adults who use Twitter on a daily basis) - and obsessively counting followers, connections, "friends", page views and hits it's easy to get caught up in "your" numbers and start wondering what - if anything - do they mean? And even, if they matter.
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