Communications Major

By liking and retweeting every pointless and inconsequential Tweet in the past we have given the Twitter algorithm an untrue insight into what we really want to see. You will be served up with everything based on your past history this way, not what is truly meaningful. If you surround yourself with celebrities and like everything they say, that’s all you’ll ever see. Conversely, if you like tweets about local affairs and politics, then you’ll miss out on Kim Kardashian’s latest line of elastic band lingerie. It’s not all bad…

I don’t ♥ Twitter’s decision to abandon the ★.

The change may reflect an identity crisis for the social network known for the 140-character message.

After a series of Twitter posts in response to a Vanity Fair article on dating and technology, Tinder acknowledged that it overreacted.

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the explosion of new video formats on Facebook, Snapchat and YouTube, which all now boast sizable scale, has caused top brands to quietly slip away.

The social network will now allow millions of merchants to include buy buttons inside their tweets, allowing Twitter users to buy a product with as few as two taps.

Users taking advantage of the live-streaming app Periscope to watch the Mayweather-Pacquiao fight saved themselves about $100 and sent a potentially worrisome signal to pay-per-view companies and rights holders.